Our 4 Step Google Ads Framework
Initial Audit
Initially, we conduct an in-depth audit of your Google Ads, identifying critical enhancement opportunities. Our areas of emphasis include:
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- Accurate data inputs​
- Targeting relevancy
- Budget distribution
- Strategic campaign selection
Execute
We experiment with the fresh account strategy, focusing on the most important parts of the ads to identify the best ones and enhance performance. Our testing involves:
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- Product titles & images
- Ad copy split tests & variations
- Assessing fluctuations in key metrics
Account Strategy
After the audit, we decide which campaigns to grow, stop, or start.
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For e-commerce accounts, our aim is often to amplify results via search and shopping campaigns. For service-based accounts, we prioritize search campaigns for enhanced control.
Scale
Boost investment in high-performing product categories and reduce spending on underperformers.
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This strategy enables us to optimize your profits by swiftly reallocating resources away from the least effective areas.
Client Results
Ecommerce Brand 1
Google Ads Results
"Stump Marketing quickly fixed my Google Merchant Center issues and effectively launched shopping ads, boosting my Google Ads performance significantly. I highly recommend Daniel to anyone seeking to enhance their Google Ad Campaigns." - Felix
Service Based Business
"Daniel has been very easy to work with and accommodating during the entire process of our work together. Looking forward to continue working with his company. " - Jenypher
Highlights​
​- 45% Website Traffic Increase​​
- SEO + Paid Ads Results
Ecommerce Brand 2
"I'm very impressed with Daniel's approach to Google Ads. His unique strategy allowed us to profitably scale our Google Ads efforts". - Shawn
136 Form Submissions in 62 Days
Google Ads Results
